Why Work with a Service Designer?

About Design: ”Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.”  —The Cox Review
whatIf you don’t know what a Service Designer is and what it does it might sound like it’s something complicated, difficult and costly but it is simpler than that: a Service Designer is rooted in strategy, people and needs, nourished by holistic thinking and creativity in order to deliver high quality solutions for both clients and users. This individual uses Service Design methods and tools to re-design or improve an existing product or service to make it usable, easy and desirable, in order to work better for users or he can develop an entirely new service or product.
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Mastering the Masters

When starting a project in general is important to create a framework for it and in my case the Master’s project will be a process of research, collaboration, co-creation and many reviews for the final outcome.

The first step for having an efficient framework and to keep everything well organised is to start from the understanding of the brief further on break it down into the questions that needs to be answered, learn about the client: MMM and his users in this case the young professionals, learn how public transportation works in Edinburgh and other cities.

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