50 Ideas in One Day

Below are 50 sketchy concepts of possible outcomes from my Masters Project.
It was a one day exercise to challenge myself and come with various ideas, some utopian and some realistic that enabled me to broader my view of the project, be creative and don’t over think about the outcomes or the fast and dirty sketchy stile.
Some of the ideas are actually a key step in my project development for example the loyalty card concept which will be developed as a service for graduates and other people that are using the bus service for more than one year. The idea is that they will benefit of fee reductions for a period of time.

3 1
24 5 6 7 8 9 10 11 12

About Interviewing

”An investigation may take six months. A quick interview, profile, a day.”

Diane Sawyer

What I’ve learned from my first interview is that when designing for services, interviewing is a key method in order to design with people not for people, the more interviews you have, the more efficient and effective your designed service will be.

I interviewed my masters project expert (is someone who has specialist knowledge in the area of your project) which is the senior consultant at MMM transportation consultancy based in Edinburgh).  The interview is a process and it has three stages: pre-interview,  interview and post-interview.

2013-03-11 09.02.31w
Pre-Interview stage: Involves a lot of planning and communication; set a target which you want to achieve as an outcome of the interview; make sure the questions you will ask wont be misleading (to enable the interviewee to be engaged into the interview I prepared several service design methods and tools such as stakeholder mapping, customer journey map, rip and mix etc); have your documentation up to date, prepare a consent form; make sure your online presence is professional before contacting your expert; know who is your expert; approach your expert in a formal context to set up a meeting.
Interview stage: It’s for first impressions; wear what you are comfortable in and look professional but not over-dressed; avoid drinking coffee or energizers as they can cause nervousness and increase feelings; make sure you have charged batteries on the phone, camera, recorder and they are functional; be there in time; set the camera in a way that wont be distracting ( I took a small camera with me and set in an angle of the interviewee); make sure the consent form is signed; engage with the interviewee and smile but do not be over talkative; have a good active listening; keep the eye contact and be aware of the body language: try not to go beyond an hour with the interview because it will cause boredom; at the close of the interview be positive.
Post-Interview stage: It’s for evaluation and analysis, summarise the interview eyther by editing the video from one hour to three minutes long or write the key points you’ve got out of it; further on keep your expert updated and get feedback eyther by e-mails, skype or meetings; set up a project management system.

Here is a very insightful post about seventeen types of interview questions from Steve Portigal.

From Field Stories to Strategic Design

This paper written by Bas Raijmakers and Geke van Dijk from research and innovation agency STBY and Katherine Gough from Nokia Design discusses how information gathered through observations can be interpreted and re-told to present insights and evidence to help make business and strategic decisions. The paper is based on a workshop at the service design conference in Paris in October 2012, and the paper is published in  Touchpoint 4-3 ‘Cultural Change by Service Design’, You can read/download the paper here.

A video from the IIT Institute of Design exploring how ethnographers use interviews to see the world through the eyes of others.

Project Management System

“All things are created twice; first mentally; then physically.  The key to creativity is to begin with the end in mind, with a vision and a blue print of the desired result.”       — Stephen Covey

What is it?
It is a method and ability of planning, organizing, motivating and controlling resources to achieve specific goals.
Because of the temporary nature of a project and the time constraints it needs a management strategy.
The primary challenge of a project management is to achieve all of project’s goals and objectives.
Because I like things to be analogue more than digital I created a project planning timeline of post-its with work packages stating with the month, then module title, weeks, and tasks:

2013-03-16 14.07.26xBut because I cant take the wall with me I use digital project planning as well.
During the Mindful Design Practice module with Hazel White I’ve been introduced to a great and free web tool for project management called Trello.
Before I used Evernote and Catch more for task-lists but couldn’t find them as useful as Trello.
One thing I like the most about it is that Trello makes use of a grid structure and a well organised one to keep things clear. You can add comments, upload attachments, assign cards to users (yes, it is a multi-user-system), schedule due dates, there are email notifications. You can add checklists to cards, rate them and more.For more insightful feedback on Trello click here and here.


I’ve built on both tools and came up with a clean and clear project planning:



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