Global Service Jam Experience

What is it?
The Global Service Jam is a non-profit volunteer activity organized by an informal network of service design afficinados, who all share a common passion for growing the field of service design and customer experience. The Jam has a staff of none and a budget of nearly nothing.
In a spirit of experimentation, innovation, co-operation and friendly competition, teams will have less than 48 hours to develop and prototype completely new services inspired by a shared theme.  At the end of the weekend, their collection of brand new services will be published to the world.
Initiators: Markus Hormess and Adam Lawrence of Work•Play•Experience


Where does it happen?                                                                                                            Almost 3000 people in over 120 cities had Jammed for a total of 84000 person-hours (that’s about 50 person-years) and produced over 500 projects, uploaded here…Jams were of all shapes and sizes, and many cities and countries Jamming for the first time like here in Dundee which was a great success!
The Dundee Jam was the 8th best attended in the world, with only two attendees fewer than the UK’s largest jam in London. This was a significant achievement, indicating the interest and passion in service design that has been developed in Dundee. It is also a consequence of having a highly committed and effective organising team.


I was among 70 happy participants, all coming from different backgrounds and age ranging from designers, students, academics, business people, customers, mums, kids and grand-dads all united by the purpose of trying to change the world in 48 hours (1-3 March). We were 7 groups working on a theme which was announced on the first jamming day: grow^.

At first sight the theme seemed ambiguous and incomplete because it can be related to anything, but the teams started brainstorming right away with an enthusiasm which continued for the following two days.
On the way we had several insightful presentations to guide us through our process : What is Service Design by Hazel White (programme director at Master of Design for Services at DJCAD/Dundee), What is the Design Process by Mike Press (Associate Dean of Design at DJCAD/Dundee) etc.
The following video represents an engaging animation on how to use the business model canvas which is a framework given to us jammers to facilitate our business strategy thinking and service design planning:

In between the intensive prototyping, field research brainstorming and presentations we gathered and took a break to charge our batteries where food and drinks were on our disposition, therefore the Jam was well organised and balanced which made everybody happy and enthusiastic.

2013-03-02 09.25.04

I worked alongside a multidisciplinary team of 6 people from marketing, architecture, product design,  jewelry design, natural design and service design.
We were the sustainable team and our project is called The Hive which is a service designed to enable people within the community to engage in growing healthy food and sharing experience:                                                                                                                  

The Hive Project was structured into 4 main stages of development:

Mobilize: where we set the stage and assembly the elements of our brainstorming session;         Understand: by research and analysis, immersing ourselves into ethnographic research by taking interviews of potential stakeholders involved in our service design;
Design: where we generate and test our concepts, further on selecting the best and transforming it into a tangible service by prototyping;
Implement: was the last step in the process and involved intensive work in order to polish the previous concept and develop it further on, set up a website and a video to deliver the whole service design concept.

sSo…see you at the next jam?

A big round of applause for our organisers and sponsors who are the sugar in the Dundee Service Jam!

8528469889_fb025c4b9e_bClick the following links to see more feedback on this event:  



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